Give your loved one 24/7 help with scams and tech — whenever they need it.
Ivy is a patient, voice-first assistant that checks suspicious messages, helps with phone and TV problems, and walks the person through digital tasks — in plain English, at their pace.
- Scam checks, login help and step-by-step tech support
- Voice-first — no apps, no typing required
- Escalates to you or the right service if it's serious
The calls you dread. The moments they don't know who to ask.
The scale of the problem in the UK
Sources: UK Finance H1 2025, Ofcom, Age UK
The calls you dread — handled.
From suspicious messages to TV problems, Ivy walks through whatever has gone wrong — patiently, in plain English, every time.
Is this a scam?
Ivy checks a suspicious text, email, WhatsApp message or online request before anyone replies, clicks a link, or shares any details.
Phone, TV or internet not working?
Step-by-step help when the phone is acting strangely, the TV won’t connect, or the broadband keeps dropping — whatever has stopped working.
Can’t log in?
Clear help when someone can’t get into an app or account — forgotten password, sign-in error, or an account that seems locked.
NHS App and online forms
Guided support with the NHS App, online forms, online banking and account setup — the tasks that should take five minutes but rarely do.
Setting up a new device
Help setting up a new phone, tablet or smart TV — transferring contacts, connecting to Wi-Fi, installing apps and making it feel familiar again.
Escalation to someone trusted
When a situation needs more than guidance, Ivy helps reach the right person — a trusted contact, the bank’s fraud line, or official support — clearly and without fuss.
From worried to sorted in minutes.
They speak to Ivy
Voice-first — they describe what has happened in their own words. No typing, no apps to navigate. Just a natural conversation.
Ivy explains what to do
Ivy gives one clear next step in plain English — not a wall of text, not ten search results. Just the specific help needed, right now.
They reach a clear answer
Whether it is a scam check, a login fix, or a tech problem sorted — they finish knowing what happened and what to do.
Escalate if needed
If the situation needs more, Ivy guides them to the right person — a trusted contact, the bank, or an official support route.
They speak to Ivy
Voice-first — they describe what has happened in their own words. No typing, no apps to navigate. Just a natural conversation.
Ivy explains what to do
Ivy gives one clear next step in plain English — not a wall of text, not ten search results. Just the specific help needed, right now.
They reach a clear answer
Whether it is a scam check, a login fix, or a tech problem sorted — they finish knowing what happened and what to do.
Escalate if needed
If the situation needs more, Ivy guides them to the right person — a trusted contact, the bank, or an official support route.
WorryLess turns a frightening moment into a safe, clear next step.
Ask Ivy anything.
Watch how Ivy handles a suspicious message — step by step, no jargon, no rush.
This is a demonstration of Ivy's conversational style. The real Ivy responds to the user's actual voice.
Why not just Google it?
Search engines and voice assistants are general-purpose tools. They're not built for this audience, this tone, or moments where trust really matters.
Ten results, no clear answer
One step at a time
Search engines give options. Ivy gives the specific next action — and stays with the person until it's resolved.
Built for everyone
Built for this
General assistants aren't designed for scam checks, digital confusion, or people who find technology stressful. Ivy is.
No follow-through
Sees it through
When a situation needs a human, Ivy doesn't just suggest calling someone — it helps them reach the right person with context.
Peace of mind for you. Real help for them.
For the person who worries
You keep getting the call. A suspicious text. A login problem. The TV not working again. WorryLess gives them a first port of call — so you hear from them with relief, not panic.
- Constant worry about scams and fraud
- Reactive support calls at difficult moments
- Guilt about not being there enough
For the person who needs support
They don't want to feel like a burden. They want someone patient who explains things clearly, doesn't rush, and never makes them feel foolish for asking. That's Ivy.
- Voice-first — just speak naturally, no typing
- No jargon, no confusion, no rushing
- Keeps them confident and independent
Designed for the moments that really matter.
Non-judgemental by design
No question is too simple. Ivy never makes anyone feel foolish for asking — about anything.
Privacy and dignity first
No data sold. Conversations are private. The user stays in control at every step.
Safe guidance before action
Ivy is designed to pause, check, and explain before any action is taken — especially with suspicious messages.
Trusted escalation
When a situation needs a real person, Ivy helps them reach the right one — clearly and without fuss.
“It is patient, non-judgemental, and focused on the specific problems people actually face.”
Simple, honest pricing.
Join the waitlist and get 50% off your Family plan for 6 months.
Access for one user and one trusted contact
- Access for one user
- One trusted contact for escalation
- Scam and suspicious message checks
- Step-by-step help with phones, TV and broadband
- Logins, NHS App, WhatsApp and online forms
For families who want more peace of mind
- Everything in Standard
- Support two users
- Multiple trusted contacts
- Higher usage ceiling
- Family peace-of-mind dashboard
- Priority support routing
Everything you need to know.
WorryLess is built for two people. First, the person who keeps getting the call when something feels wrong — a family member, friend, or carer who worries about someone who finds technology stressful or confusing. They set up the subscription. Second, the person who uses Ivy — someone who wants respectful, unhurried help without feeling foolish or dependent.
Ivy is voice-first — they simply speak naturally, the way they would ask a question out loud. There is no app to navigate, no typing, and no technical knowledge required. It is designed from the ground up for people who find technology confusing or intimidating.
No. Ivy is a purpose-built guided support product for a very specific use case — scam checks, digital support, and trusted escalation. It is not a general-purpose AI assistant. It is patient, non-judgemental, and focused on the specific problems people actually face.
WorryLess is designed to identify when reassurance is enough and when the situation needs to go further. Ivy guides clearly to the right next step — whether that is a trusted contact, the bank’s fraud line, or an official support route. It is a first line of support, not a replacement for urgent help.
Google and Siri are general-purpose tools not built for this use case, this tone, or these trust-critical moments. Ivy is patient, focused, and built specifically for scam checks and digital support. It does not return ten results — it walks the user through one clear answer.
Yes. Scam and suspicious-message checks are one of the core reasons WorryLess exists. Ivy helps people pause, look at what feels wrong, and work out the safest next step before replying, clicking or sharing any details.
Ivy can help with a wide range of everyday tech problems — phones behaving strangely, TVs that won’t connect, broadband dropping, login issues, NHS App, WhatsApp, online forms and account setup.
Yes. WorryLess can help with sign-in issues, password reset steps, account recovery and other moments when someone cannot get back into an app or online service.
The Family plan adds support for two users, multiple trusted contacts, a higher usage ceiling, a family peace-of-mind dashboard so you can see how things are going, and priority support routing. It is designed for families who want more visibility and involvement.
You will receive a 50% off code for your Family plan for 6 months, along with occasional updates about the beta, launch plans and next steps. We will keep it clear, useful and low-pressure. No spam.
Be one of the first to get your loved one 24/7 support.
Join the waitlist for early access and get 50% off your Family plan for 6 months — plus updates as Ivy gets ready.